As
we are currently hit hard in the Global Financial Crisis, retail is
struggling. The rag trade is not doing well and the stores have the
competition of cheap online labels, with no gst and sales tax, not to
mention overheads of staff, rent, shopfitting, electricity and more.
Recently
I have been invited to the exclusive parade of Carla Zampatti in her
home and then given invitation to Perri Cutten to peruse their Spring
Carnival range and understand their interpretation of this season.
Racing
Fashion Australia (website) was formed over 5 years ago with very
loyal support from very few sponsors and any people have helped me of
which I have given them free advertising.
The
larger rag traders have now approached me for editorial advertising
on my site and to use images of garments to entice the Racing Fashion
public.
I
am always happy to help, so I say sure send me through an email and I
will look to see if the range is suitable and help with a story.
Over
the past 5 years, free advertising has been given and now even my
personal Facebook page has become prime advertising position.
When
I talk about the labels, I will not mention the name, but I then
asked if they would care as a gesture for a ridiculously cheap advert
and their answer was, they don't advertise. This seems strange to
me, that someone would want to use an area of space which has
8000-12,000 hits a week and during Spring Carnival last year exceeded
30,000 hits per week.
I
run my business at a huge loss, but my mission is to gain awareness
to fashion and what ALL women want to wear. Women are not one shape
or size and we want choice. Just because we have children and we
mature does not mean we don't still want to feel fabulous.
I
am so happy to promote the people who help believe in my vision that
the fashion at the track will never die, and this does not just mean
'Fashions on the Field'. My vision is to celebrate all people
heading to the track, male and female, feeling wonderful in what they
are doing and heading for a great day out.
This
year is going to showcase the best of Racing Fashion on Racing
Fashion TV and the next season is going to ruffle the feathers in the
'Birdcage' as Racing Fashion goes Haute. Special Guest Co-Host??????
I
will always promote the products I love, fashion forecast, Australian
Fashion, and what I think is fabulous.
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