Racing Fashion: Fashion Icon = Tall, Long Hair, High Heels and Classic Beauty! NOT!

Wednesday 17 April 2013

Fashion Icon = Tall, Long Hair, High Heels and Classic Beauty! NOT!

A real fashion Icon saves her best wears and has the most beautiful distinctive look.

Their face may not launch a campaign, but their fashion prowess CAN!

The more I need real fashion right now, the more I feel that we are living in void right now of the consumer not knowing exactly who they are.

Walking around the shopping centre, I am always down the end of the 'Fresh Food' market and not the fashion end. There is nothing better than having everything cooked from scratch and knowing where your food is coming from.

When I have to go in the fashion sections of the High Street Labels, I am seeing anything that will bring a consumer through the door. Bright colours, with the latest model poses on the mannequins. There is a sense of looking at the exterior of ZARA, with a reminiscent ring of PRADA lighting and straight up and down mannequins with the starch look of an open front with very small place for merchandise as the higher end stores usually have a maximum of about 2 in view of the public. There is always a need for you to think, you have grabbed the last one.

This is very clever marketing strategy so you spend your $ in that store. I see clones of young girls walking in school uniforms after school into Diva and Louvisa of which I do think, a great cheap accessory does immediately bring a classic dress or suit into the current trend. Just make sure the suit or dress is a great fit and fabric.

When I listen to great people in fashion such as the wonderful past 'Anna Piaggi', she was mad about vintage in the 70s. One thing I really miss from my grandmother is not being taught the art of home sewing. More than ever, I am searching for beautiful rich fabrics, that have depth and personality. I am having to search vintage collectors for silks of which I will want designers to make into a creation for Spring Racing Carnival. In Melbourne we do have a few secret locations, but I want to think about individual lace and no more of those horrid prints that are coming in the length to the buyer in the length of the Great Barrier Reef.

Beware now of 'Josh Goot' wannabe prints, that are looking really cheap and body con dresses, that just are not!

This winter, as Melbourne Uniform requires, it is black, black and black, with a jean and ballet flat for me, I know the boat shoes are in, but being dressed down with lengths of hand knitted black yarn drapping like a bridal train, cat eye sunnies, paspaley pearls with a french roll and beanie, somehow looks so much more chic and fashionable than the latest blocked in China designer pants with badly cut blazer with cheap fake red soles heels.

It is like keeping your ingredients real. Go to the butcher for meat, fish monger for fish and market for fresh veggies, designer duds not always from the 'Fresh Food People'.