Now quickly ladies in Melbourne and Australia, head to Madam Virtue and stock up on YSL as it is soon to be the most coveted Vintage label.
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Here is a fantastic Article from Fashionista.com
As if vintage YSL items weren’t sought after enough already, the brand’s recent overhaul is about to make them all the more covetable.
According to Christos Garkinos, co-owner of famed vintage boutique Decades, whenever a brand hires a new creative director, there is a sense of a new era beginning, and “the prior designer’s pieces become more collectible.” Add to that the fact that the new designer will be completely overhauling the brand’s image and logo, and you’ve got a recipe for a seriously collectible–and therefore more valuable–vintage market.
“I strongly believe that the makeover of the brand will increase the value of neo-vintage [from the] Tom Ford and Stefano Pilati era as well as true vintage [from the] Yves Saint Laurent era,” Garkinos said.
Garkinos partner, Decades co-owner, Cameron Silver agreed, saying that items baring the original YSL or Yves Saint Laurent logo will have more “novelty.”
“I think promotional logo pieces, or unusual objects, like table art, and costume jewelry that uses the YSL logo–like say, a YSL gold necklace from the nineties–will definitely increase in value,” Silver said.
But, he added that the change in value for YSL clothing may not be quite as dramatic. “YSL is not a logo driven house,” he said. “The codes are so much stronger than the logo. It’s not known for its monogram in the sam way as, say, Louis Vuitton.”
So what exactly does this mean for you? Well, for starters, if you’re watching any vintage YSL on eBay right now, you may want to think about purchasing. An eBay spokeswoman told us, “When the YSL logo does in fact change [for the new collection] we expect an increased appetite amongst shopping enthusiasts for Yves Saint Laurent products.” And as any good econ student knows: When demand soars–so does price. So again, it might be time to start purchasing before the logo officially changes next spring–consider it an investment!
Click Here to go to Fashionista.com
I am delighted finally....to see some positive words written about the man and the logo YSL....its companies like DECADES and the ever impressive Madam Virtue.....we can count on, with Cameron Silver and Dean Hewitt heading the Vintage trails and blazing their wares out to the truly fashion conscious purveyors of all things fashion related!
ReplyDeleteA big and gregarious thank you to the tireless efforts of Anna Mott and her Madamoiselle Reportage observations coming to us from Royal Ascot in England......her passion for fashion and infectious smile could certainly launch a thousand fleets of exquisite race going fascinators........a furlong and a half long!
Thank you Anna Mott for your tireless contribution to the world of fashion in general, racing fashion in particular and for reminding us all that amidst a world in economic, political and social chaos, fashion, style and couture can still bring some cheer and joy to our lives! Thank you Melwitz Folino for the wonderful comments from a fashion academic like yourself about Dean and what we do at Madam Virtue & Co. We started small, a lot of hard work with much love, passion and dedication for quality workmanship, uniqueness and individual design and style and we feel very privileged that little by little we have gained much notoriety providing something different in Australia with archive couture as well as current prêt-à-porter and couture collections as soon as they are released overseas. Our very own MV couture gowns and our recently launched line of jewellery collection with precious stones have received a level of acclaim here and overseas much to our elation and it is this sort of appreciation that Anna and Melwitz and the rest of our clients show which we continues to drive and make Madam Virtue & Co. the very best it can be. To borrow a slogan from a major department store: 'There's no other store like Madam Virtue & Co.' xxx
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